Monday, February 23, 2009

The circus is in town

The placards have gone up all around the city, and outside the station near where we live there's men in strange uniforms giving out those fluorescent-coloured leaflets to the people in cars stopped at red lights.

This must have been what inspired whoever came up with a new campaign from the European Commission, called "Do you know what social Europe can do for you?"

You can decide for yourself, but to my mind, the set of 6 little cartoons, although being extremely cute and amusing and definitely worth showing to all european citizens up to the age of 6, doesn't really answer the question it sets out for itself.

It seems the Commission still hasn't quite managed to nail the delicate balance between rendering its endeavours comprehensible and accessible, while avoiding boiling down a point so many times you end up insulting the intelligence of 99% of your audience.

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